Hello, have a look at some of my recent work ︎︎︎︎︎︎︎︎︎
‘Sorry’
CLIENT: Potential Energy Coalition
In Britain saying ‘sorry’ is a national pastime, with the average Brit saying the word an incredible 8 times a day - far more than any other country.
So when Potential Energy Coalition, a nonprofit tackling climate change, came to us with a brief to rally British parents behind immediate goverment action we realised that we couldn’t afford to be British about it.
In spite of very little media spend the film hit hard with 12 million completed views and over 18 million impressions - reaching 3x our target as well as increasing support amongst our target for immediate climate action by 11%.
So when Potential Energy Coalition, a nonprofit tackling climate change, came to us with a brief to rally British parents behind immediate goverment action we realised that we couldn’t afford to be British about it.
In spite of very little media spend the film hit hard with 12 million completed views and over 18 million impressions - reaching 3x our target as well as increasing support amongst our target for immediate climate action by 11%.
RIP Simon
CLIENT : Life Direct
Simon had enjoyed many slothful years as the beloved yet inexplicable face of LifeDirect. But he had lost relevance and the brave client said it was time to move the brand on. So, we threw him off a cliff and put his insurance payout up for grabs.
In doing so, we turned his tragic loss into a message about the importance of making sure you’ve taken care of your loved ones with life insurance.
The campaign was fully integrated across TV, web, social, print, outdoor and digital.
In doing so, we turned his tragic loss into a message about the importance of making sure you’ve taken care of your loved ones with life insurance.
The campaign was fully integrated across TV, web, social, print, outdoor and digital.
Unexpected Happens
CLIENT : Life Direct
After the tragic passing of longtime mascot Simon, LifeDirect needed a new approach and brand direction that would resonate with a younger, uninsured audience.
The ‘Unexpected Happens’ rebrand included TV, online videos, digital banners, eDMs and a new website.
The ‘Unexpected Happens’ rebrand included TV, online videos, digital banners, eDMs and a new website.
If it’s not gay, It’s not gay
CLIENT : Rainbow Youth
Casual homophobia is still a problem in New Zealand and is particularly harmful to LGBTIQ youth.
We came up with the 'If It’s Not Gay, It’s Not Gay’ campaign to help counter this and make New Zealand a more tolerant place for LGBTIQ people to grow up in.
The campaign went viral within days of launch with over 1 million views cropping up in 97 countries. The hero video was even co-opted by the United Nations.
We came up with the 'If It’s Not Gay, It’s Not Gay’ campaign to help counter this and make New Zealand a more tolerant place for LGBTIQ people to grow up in.
The campaign went viral within days of launch with over 1 million views cropping up in 97 countries. The hero video was even co-opted by the United Nations.