If it’s not gay, It’s not gay
CLIENT : Rainbow Youth
Casual homophobia is still a problem in New Zealand and is particularly harmful to LGBTIQ youth.
We came up with the 'If It’s Not Gay, It’s Not Gay’ campaign to help counter this and make New Zealand a more tolerant place for LGBTIQ people to grow up in.
The campaign went viral within days of launch with over 1 million views cropping up in 97 countries. The hero video was even co-opted by the United Nations.
We came up with the 'If It’s Not Gay, It’s Not Gay’ campaign to help counter this and make New Zealand a more tolerant place for LGBTIQ people to grow up in.
The campaign went viral within days of launch with over 1 million views cropping up in 97 countries. The hero video was even co-opted by the United Nations.