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You Call The Shots
CLIENT : Slingshot






To demonstrate the flexibility of choice and quality service Kiwis can expect from Slingshot, we created a campaign featuring a carrot-topped spokespuppet. And unlike his felt-faced relatives, this guy doesn’t have one puppeteer, he’s operated by everyone.

He lives in the customers’ world, offering deals and services that suit their diverse needs, literally putting control back into their hands. Because at Slingshot, the customers call the shots.

As part of the Slingshot brand work we also developed an innovative new product for the brand: ‘Free For The Frontline’ which was their most successful single campaign ever - prompting over 200,000 new sign-ups.