‘Sorry’
CLIENT: Potential Energy Coalition
In Britain saying ‘sorry’ is a national pastime, with the average Brit saying the word an incredible 8 times a day - far more than any other country.
So when Potential Energy Coalition, a nonprofit tackling climate change, came to us with a brief to rally British parents behind immediate goverment action we realised that we couldn’t afford to be British about it.
In spite of very little media spend the film hit hard with 12 million completed views and over 18 million impressions - reaching 3x our target as well as increasing support amongst our target for immediate climate action by 11%.
So when Potential Energy Coalition, a nonprofit tackling climate change, came to us with a brief to rally British parents behind immediate goverment action we realised that we couldn’t afford to be British about it.
In spite of very little media spend the film hit hard with 12 million completed views and over 18 million impressions - reaching 3x our target as well as increasing support amongst our target for immediate climate action by 11%.