https://arizonas.work Arizona Doolan Tue, 13 Jun 2023 11:01:16 +0000 https://arizonas.work en https://arizonas.work/Header Fri, 09 Jun 2023 12:01:33 +0000 Arizona Doolan https://arizonas.work/Header &nbsp; &nbsp; &nbsp; &nbsp; Hello, have a look at some of my recent work &nbsp; &nbsp; &nbsp; &nbsp; ︎︎︎︎︎︎︎︎︎ https://arizonas.work/Sorry-Potential-Energy Sat, 10 Jun 2023 22:51:05 +0000 Arizona Doolan https://arizonas.work/Sorry-Potential-Energy ‘Sorry’ CLIENT: Potential Energy Coalition In Britain saying ‘sorry’ is a national pastime, with the average Brit saying the word an incredible 8 times a day - far more than any other country. So when Potential Energy Coalition, a nonprofit tackling climate change, came to us with a brief to rally British parents behind immediate goverment action we realised that we couldn’t afford to be British about it. In spite of very little media spend the film hit hard with 12 million completed views and over 18 million impressions - reaching 3x our target as well as increasing support amongst our target for immediate climate action by 11%. https://arizonas.work/RIP-SIMON-1 Fri, 09 Jun 2023 12:01:33 +0000 Arizona Doolan https://arizonas.work/RIP-SIMON-1 RIP Simon CLIENT : Life Direct Simon had enjoyed many slothful years as the beloved yet inexplicable face of LifeDirect. But he had lost relevance and the brave client said it was time to move the brand on. So, we threw him off a cliff and put his insurance payout up for grabs. In doing so, we turned his tragic loss into a message about the importance of making sure you’ve taken care of your loved ones with life insurance. The campaign was fully integrated across TV, web, social, print, outdoor and digital. https://arizonas.work/Unexpected-Happens-1 Fri, 09 Jun 2023 14:21:48 +0000 Arizona Doolan https://arizonas.work/Unexpected-Happens-1 Unexpected Happens CLIENT : Life Direct After the tragic passing of longtime mascot Simon, LifeDirect needed a new approach and brand direction that would resonate with a younger, uninsured audience. The ‘Unexpected Happens’ rebrand included TV, online videos, digital banners, eDMs and a new website. https://arizonas.work/If-it-s-not-gay Fri, 09 Jun 2023 15:19:43 +0000 Arizona Doolan https://arizonas.work/If-it-s-not-gay If it’s not gay, It’s not gay CLIENT : Rainbow Youth Casual homophobia is still a problem in New Zealand and is particularly harmful to LGBTIQ youth.We came up with the 'If It’s Not Gay, It’s Not Gay’ campaign to help counter this and make New Zealand a more tolerant place for LGBTIQ people to grow up in.The campaign went viral within days of launch with over 1 million views cropping up in 97 countries. The hero video was even co-opted by the United Nations. https://arizonas.work/Wild-Rhino-Chase Tue, 13 Jun 2023 11:01:16 +0000 Arizona Doolan https://arizonas.work/Wild-Rhino-Chase Wild Rhino Chase CLIENT : Rhinos Without Borders Rhinos Without Borders came to us with a unique problem - unwittingly, tourists who posted their safari selfies on social media were leading poachers directly to endangered Rhinos.We came up with ‘Wild Rhino Chase’ as a way to combat this problem. PLEASE NOTE: This project is currently in production - the video is a rough concept demonstration. https://arizonas.work/HyperRide Tue, 13 Jun 2023 10:40:01 +0000 Arizona Doolan https://arizonas.work/HyperRide Try before you buy CLIENT : HyperRide <img width="1754" height="2481" width_o="1754" height_o="2481" data-src="https://freight.cargo.site/t/original/i/976fced26c9dd7f03c19ce82c8b1d4b586290141ce0386a1e7724231f68be08f/PB_HyperRide_PaperPlanes-1.png" data-mid="181919290" border="0" src="https://freight.cargo.site/w/1000/i/976fced26c9dd7f03c19ce82c8b1d4b586290141ce0386a1e7724231f68be08f/PB_HyperRide_PaperPlanes-1.png" /> <img width="1754" height="2481" width_o="1754" height_o="2481" data-src="https://freight.cargo.site/t/original/i/eb6319d9cea1a11d6b662bdfa6e745f70fa340b304698d65ee1d4dbce00e6cf2/PB_HyperRide_PaperPlanes-2.png" data-mid="181919291" border="0" src="https://freight.cargo.site/w/1000/i/eb6319d9cea1a11d6b662bdfa6e745f70fa340b304698d65ee1d4dbce00e6cf2/PB_HyperRide_PaperPlanes-2.png" /> <img width="1754" height="2481" width_o="1754" height_o="2481" data-src="https://freight.cargo.site/t/original/i/1969075a28376d8c323a0d785302dd9ec472000f8c917fcb4d0f0f7276b91114/PB_HyperRide_PaperPlanes-3.png" data-mid="181919292" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/1969075a28376d8c323a0d785302dd9ec472000f8c917fcb4d0f0f7276b91114/PB_HyperRide_PaperPlanes-3.png" /> HyperRide, an online-only sports gear retailer, needed a way to convince customers to take a leap of faith and buy footwear online without being able to physically try them on first. We came up with the idea of using the newspaper as a tool for people to ‘try’ footwear on before they committed to a purchase. This series of print ads won Newspaper Ad of the Year in New Zealand - as judged by Cindy Gallop. https://arizonas.work/Burger-king-work Sat, 10 Jun 2023 21:58:12 +0000 Arizona Doolan https://arizonas.work/Burger-king-work Burger King Brand CLIENT : Burger King As part of the lead creative team on Burger King NZ, I had a hand in all of the work produced for the client over the last three years. This included introducing the global rebrand to New Zealand across every media touchpoint. Here is a selection of some of my favourite pieces of work. https://arizonas.work/Billboard-Jr Mon, 12 Jun 2023 10:14:24 +0000 Arizona Doolan https://arizonas.work/Billboard-Jr Billboard Jr. CLIENT : Burger King <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/5f86f8a2aac95d479f77f0a9de82ad4bbd8cb031a833ab8627ace2b4247e6fbe/Billboard_jr_Board_CANNES_PITCHBLACK_reduced.jpg" data-mid="181792467" border="0" src="https://freight.cargo.site/w/1000/i/5f86f8a2aac95d479f77f0a9de82ad4bbd8cb031a833ab8627ace2b4247e6fbe/Billboard_jr_Board_CANNES_PITCHBLACK_reduced.jpg" /> Burger King partnered with New Zealand’s leading Digital Outdoor Company, Lumo, to do something never done before. We converted the Lumo logo screen into a miniature billboard, so every time our Whopper billboard was on rotation, the mini billboard promoted the Whopper Jr. https://arizonas.work/Orcon Sat, 10 Jun 2023 23:48:04 +0000 Arizona Doolan https://arizonas.work/Orcon Unstoppable Focus CLIENT : Orcon Orcon, New Zealand’s most innovative broadband company, wanted to highlight its high-tech credentials to a new, younger audience. We were tasked with a complete rebrand including a new design and tone of voice that would communicate Orcon’s innovation and reliability in an understated way.